BOOK FREE AUDIT Improve your Facebook Advertising ROI Get a FREE Written Audit or a Live Screen Share Audit Review your account set up and make specific recommendations to improve ROI.Highlight the areas with the most potential for improvements, and list any areas already set up … Are members of the team with high-profile personal brands commenting/liking/sharing posts that are on our page? Comment comparez votre client à ses concurrents ? An audit will highlight areas that your brand needs to pay more attention to, and it will also help you better understand your followers. Auditez gratuitement votre page Facebook avec notre outil Baromètre. Agorapulse pourra à nouveau vous aider à ce niveau là grâce au rapport exportable, mais Facebook va également mettre à votre disposition des statistiques intéressantes au niveau des Insights. However, at the very start, when you’re just beginning your Facebook journey, doing an audit is essential. It gives you a birds view on all the tasks you need to cross off your list prior to hitting LAUNCH. Enfin, la troisième et dernière partie de votre Audit devra se focaliser sur l’Audience. Review your ad against Facebook's ad policy to ensure compliance. Cut out facebook ads audit checklist you can sometimes create your audience. Are we commenting on other pages as our brand? Use This 10-Point Facebook Business Page Audit Checklist to Optimize Your Facebook Marketing in 2018. Before your ad can show up on Facebook, it needs to be reviewed to make sure it meets Facebook’s Advertising Policies. Have we created personas to represent our target markets/audiences? Agorapulse s’engage à respecter votre vie privée. Facebook Marketing Checklist explained. Nombre de partages, j’aime, et commentaires. Is the name of our page the same as the name of our business, to the letter, so that our target markets/audiences will know it’s us when they see the page? Do we have the right type of Facebook page for our business? Have we filled out our contact information, including our email address? Ce qui est valable pour le domaine du tourisme n’est pas forcément valable pour le domaine de la grande consommation : il faut établir des valeurs et des objectifs pertinents. Les statistiques fournies par Agorapulse vous permettent d’avoir une vue rapide sur les éléments clés et vous pouvez télécharger un rapport PowerPoint en un clic et le partager avec votre client. Although typically you use spreadsheets for analysing your campaigns’ performance, there are more ways of using spreadsheets and creating a checklist is one of them. Subscribe and get a free copy of our latest Content Marketing webinar plus we'll send you our 6-week email course Marketing with Clarity & Confidence. A Facebook Audit is an analysis of your Facebook profile, the content you are posting, and your marketing efforts. Si vous démarrez avec une nouvelle page, cela vous donnera un objectif à atteindre, mais la comparaison ne sera pas forcément pertinente à l’instant T. Si vous utilisez la version payante d’AgoraPulse, vous aurez accès à l’outil complet d’analyse de la concurrence Facebook, et vous vous pouvez comparer côte à côte votre page et celles des concurrents. Have we ever asked our audience what they need or what they’re interested in? Have we tagged location data in our photos/videos where appropriate? If so, are there duplicates that need to be deleted? C’est important à noter : demandez les droits d’administrateurs sur la page et précisez bien que votre but n’est pas d’agir sur la page, mais d’en faire un simple audit pour mieux cerner le besoin de vos clients. Dans cet article nous allons nous concentrer sur les étapes à respecter lors d’un audit Facebook. Are we not pushing them enough? If you’re struggling to win on Facebook, it could be more than the well-documented, continuing reduction in organic Facebook traffic (to put it simply, Facebook only shows your posts to a tiny fraction of the people who have liked your page — sometimes less than 1% of your followers will see your posts). Taking on ads audit checklist you know if the conversions campaigns together to optimize your marketing, subtracting the suggestions. Are we reviewing the performance of our ads regularly? Here are the main sections of the checklist: Account; Campaigns; Ads; Ad Settings; Destinations; As you go through the guide, feel free to check each section off. This is just not another checklist of how to setup a Facebook Ad. Une fois que vous accédez aux Statistiques, allez-y en profondeur : regardez aussi les like, la portée et l’onglet action. Have we created a button/CTA (call to action) for our page? Do we know the days/times they’re expected to post? Download our checklist, “ 17 Questions to Ask Yourself When Doing a Facebook Ads Audit for a Prospective Client.” That way you’ll never miss an opportunity to show a prospective client how you can help them improve their ROI. Are we A/B testing images and content regularly to see what performs best? Here’s a visual aid for some of the tasks so you know exactly how to do them. Faut-il utiliser les hashtags sur Facebook ? Just create the post like normal and select the down arrow to the right of the Publish button. Although the checklist may vary according to your business … Share 85. Do we need to update, revamp, or change our brand to fit our audience better? The Facebook Ads audit allows you to keep your campaigns optimized on a platform that requires continual oversight to maintain a strong return. Have we set up two-factor authentication and decided who is in charge of maintaining/updating password info? Nombre de partages, j’aime, e… Are those comments detailed and valuable? Ce champ n’est utilisé qu’à des fins de validation et devrait rester inchangé. Account Level Audit. Are we posting too much for Facebook (more than 1-3 times a day)? Vous pouvez aussi comparer vos pages entre elles si vous gérez plusieurs pages Facebook. Does our product/service and the content we create/share on Facebook align with the desires/needs of our target markets/audiences? By the time you've gone all the way through the dozens of steps necessary to launch a Facebook ads campaign, you need to make sure the final product lines up with your initial goal. These are some of the most common mistakes I see: Campaigns named after the target audience, which means the account is organized around audience, … Why is auditing your Facebook important? You might just need to optimize your page. (Découvrez comment AgoraPulse peut aider votre agence à gagner de nouveaux clients et à garder ceux que vous avez ! Souvent, on pense qu’un audit Facebook est quelque chose que l’on fait une seule fois. Are you ready for the Messenger bots, live video, increased competition and algorithm changes? Does the content align with our product/service in a logical way (for instance, is a roofing brand posting about roofing materials/solutions, or are they posting random cat videos)? The content on your ad’s landing page will be taken into consideration as well. Contains the damage is reviewing business and analysis in ppc agency needs to produce. Auditing a Facebook page is often the first step. Ensure complete optimization and efficacy with a Facebook marketing audit. Are these people communicating regularly and clearly? Vous pouvez vous désinscrire à tout moment. And until you conduct a Facebook audit, the future of your presence on the platform is little more than a question mark. It pairs perfectly with the social media marketing plan template we offer. Is there a clear chain of command and method of escalation when a customer service question/issue is beyond the ability of someone to handle? Keeping a tab on the relationship among the audiences and campaigns could be another big task. Is our brand presented consistently? As simple as that term may sound, the answer to how to audit a Facebook page involves craft, skill, and science. 608 East Hickory Street, Suite 128 Denton, TX 76205, © 2019 Blue Steele Solutions. What is a Facebook audit? C’est une pièce cruciale du puzzle car elle vous aide à mieux connaître ceux à qui vous devez vous adresser : qui, quand, comment. Have we clearly defined who will answer messages and when they should be “online” and available to answer them? Adam might be a little crazy, but we love him anyway. Here are a few questions to help you get started: Are we doing this for the right audience? What jumps out at me immediately when performing a Facebook audit is the way that the account has been structured. Is there a clear schedule for checking and responding to notifications? An audit of your Facebook page could be just the thing to get your strategy back on track. Do we use page insights to see how our posts are performing and if our audience is responding? Si vous gérez les réseaux sociaux de vos clients, un audit est une première étape essentielle. Cela montrera si vous atteignez vos objectifs social média, et vous permettra de démontrer la croissance de votre page Facebook et de votre engagement au fil du temps. You can see the policy here. Is the address correct for each business location? Is our brand presented the way we want it to be? ut accumsan dictum velit, dapibus id, ut mattis, En utilisant ce site Web, vous acceptez automatiquement l’usage de cookies pour améliorer votre expérience. Do we have a content creation schedule (an editorial calendar)? En cliquant sur “m’inscrire” vous acceptez l’utilisions de vos informations conformément à notre “politique de confidentialité”. Il ne vous faudra pas plus de 28 jours d'essai pour l'adopter ! The ad will be reviewed within about 24 hours. Are we responding to comments/shares politely and enthusiastically (or at least, in a manner consistent with our brand’s voice)? We'll never share or sell your information, pinky swear! Does that button’s text align with the page it links to (for example, a button that says “Contact Us” links to the contact page of our website)? Are we using the creator studio or sound studio when appropriate? Facebook Ads Audit Checklist. Pour accéder à ce type d’information, vous aurez besoin d’être administrateur quoi qu’il arrive. Buffer 60. Nombre total de fans 2. This checklist is divided into several sections: Technical audit; Basic/contact info audit; Image/video audit; Customer service audit; Audience and branding audit; Posting/interaction tactics audit; Facebook advertising audit; … There are plenty of options for Facebook ad types, so it’s easy to get distracted by cool features or new tools while you’re setting up a campaign. Are our images/videos consistent in terms of design? Is it the right content for our audience? My 5-point Facebook business page audit and checklist will cover the most important aspects of your business page to ensure it’s up to date, delivering the best value, and looking great! Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Facebook will check your ad’s images, text, targeting, and positioning. Checklist: Facebook Ads Manager Account Audit & Sample Report Format Posted on September 6, 2018 by DigiAshva Auditing the facebook account could be a herculean task especially if there are hundreds of audiences and campaigns running at the same time. ). Facebook Audit Checklist. Facebook blues got you down? Create and schedule posts. Si la page existe déjà, vous pouvez faire quelques recherches et vous basez sur les chiffres déjà existants : 1. en replay, l'événement en ligne dédié à la communauté social media ! Don’t assume that you’re doing everything right when it comes to Facebook (or anything you do). Try to be as objective as possible. Does the design of the ad match the design of the landing page? Vous n’avez pas encore testé Agorapulse ? You like free, awesome stuff, we like making free awesome stuff. Step #2: Look at account structure. An audit of your Facebook page could be just the thing to get your strategy back on track. We're the partner you've been looking for. If not, is it possible people are clicking on ads, becoming confused by the landing page, and clicking away? You can schedule posts right from your Timeline or from your Scheduled Posts area in the Publishing Tools section. As a Facebook advertiser and a PPC professional in general, you know the importance of Excel. Is our color scheme and imagery/iconography presented consistently on all images, videos, background images, and on our logo? Have we connected Facebook to Instagram and ensured both platforms are consistent in terms of color/style/imagery/branding? Have we added a profile picture (usually a logo) and a background image? Have we chosen the right category for our page? Do old Facebook pages exist or are there auto-generated pages that we never claimed? Have we added clear descriptions to our images/videos? Then select Schedule. Are we commenting on other pages that make sense (pages where our target markets/audiences might spend time or pages that offer tangential products/services align with or support our product/service)? But you need to have clear goals laid out before you begin so that you can refer back to them throughout set up, and especially before hitting “go.” Your … Regardez les 18 talks de "What's Up Social ?" Une deuxième partie importante de l’Audit concerne l’environnement concurrentiel de votre client : établir une analyse de la concurrence est indispensable. Are our parent brand and child brand pages clearly defined (main business page and then pages for individual locations, like the main Walmart Facebook page and the individual Facebook pages for each location)? Créez un compte ou connectez-vous à Facebook. Its ads campaign settings using google ads accordingly, the facebook for their own. Pour tout audit de réseaux sociaux, le plus important, c’est le point de départ. (If not. Vous pouvez utiliser le Baromètre de page Facebook : un outil gratuit qui vous permet de consulter les statistiques de base de votre page en comparaison à d’autres entreprises dans votre secteur. เพจนี้ให้บริการ..จำหน่าย ISO Checklist ทั้ง ISO9001/ISO14001:2015, ISO45001 เพื่อนำไปประยุกต์ใช้ในการตรวจประเมินภายใน Is it content that will educate/entertain them? Do we know who is in charge of images and who is in charge of written content? A project audit checklist is made for making the process of project auditing more smooth and easier for the auditors who are responsible for the execution of the audit. Cela peut vous montrer ce que vous pouvez attendre en terme de portée et d’engagement entre autres. Are we pushing our products/services too much on the page? Votre attention sur les étapes à respecter facebook audit checklist d ’ engagement entre autres if the conversions together! 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